MARTI301 · Framework Author Slibrary

AI in Investment & Competitiveness · EU Business School


©️ Dr. Hildegard Haas · Visual Framework Gallery

23 authors · 6 units · 120 frameworks

A visual reference library of the 23 thinkers behind the frameworks taught in MARTI301. Each card is a Slibrary — built in the JD Meier "Author Distilled" tradition — showing the why, the foundation, the frameworks, the operationalisation, the limitations, and the enduring impact of one author.

Click any card to expand the full author profile.

Unit 1 — AI Strategy & Competitive Advantage

From techno-economic paradigms to industry structure, resource-based advantage and the human-AI collaboration spectrum — the seven thinkers anchoring every framework in Slibraries 1–4.

Unit 2 — Machine Learning & Data-Driven Decisions

The OODA Loop, Cynefin sense-making, and the DIKW pyramid — the three thinkers whose decision and data frameworks anchor Slibraries 5–8.

Unit 3 — Customer Experience & Marketing 6.0

Service design, moments of truth, the loyalty metric, and Marketing 6.0 — the four thinkers who anchor every framework in the customer-experience Slibraries 9–12.

Unit 4 — Financial Side of AI · Risk Management

Algorithmic auditing, fat-tail risk, and the Green-AI imperative — the three thinkers anchoring the risk and sustainability frameworks of Slibraries 13–16.

Unit 5 — IP & Value Creation through AI

The legal frontier of AI authorship, inventorship, and data IP — Lee, Hilty, Liu and their co-editors anchor the only individual-authored framework in Slibraries 17–20 (the rest are statutes and institutional regimes).

Unit 6 — Finance & Investment Plans

From Modern Portfolio Theory and the Black-Litterman model to Fama-French factors, the Muldowney ML adoption model, and López de Prado's rigorous backtesting — the five thinkers behind every framework in Slibraries 21–24.